Wednesday, July 20, 2022

Best Local SEO Experts




SEO (or Search Engine Optimization) refers to a set of techniques and strategies that help you get high rankings on Google, Yahoo!, Bing, etc., as well as other search engines like, AOL and DuckDuckGo. You can also use paid advertising methods such as PPC ads with AdWords, but we'll be focusing solely on non-paid methods here. These are called "organic" results, because they appear without any kind of paywall between you and the site visitor.

As mentioned above, SEO is all about improving your website's visibility by making sure its content matches up with what searchers actually want to find - so if you're wondering how exactly this works, read on!

The first thing you need to do when optimizing your site is keyword research. This involves finding out what keywords potential customers would type into their browsers if they wanted to perform a particular action related to your product/service. For example, let's say your business sells office supplies, and you sell pencils specifically. The most common actions performed when searching for these types of products include looking at discount prices, buying online, checking reviews, comparing features, etc. Therefore, one of your main goals should be to make sure your page has links pointing back to those different sections where users will likely look. So instead of having only 1 link going back to your homepage ("About Us"), try adding 3 or 4 links each leading back to specific areas within your site. If someone clicks on a certain section, then they've probably found something useful enough to stay there.

Another important aspect of good optimization practices is to ensure that you have unique titles & descriptions for every single page on your website. Having duplicate title tags across multiple pages doesn't really serve much purpose anymore, especially since Google now uses meta description tag data to determine SERP listings. Also keep an eye open for new updates coming out from Google regarding title tags; you may notice some changes starting later this year.

In addition to boosting your overall ranking, another reason why you'd want to optimize your site properly is to avoid penalties due to black hat tactics. Black Hat SEO is basically anything unethical used to achieve top search engine positions. Some examples include spamming blogs with irrelevant comments, writing misleading blog posts, using hidden text to manipulate rankings, creating artificial doorway sites, submitting hundreds of low quality articles to directories, not updating webpages regularly, etc. Such activities often result in losing valuable customer trust, being banned from major search engines altogether, receiving penalized rankings, etc.

Now that we know a little bit about what SEO entails, below I've included a few tips on how best to go about doing it right. There are many others, but these are usually effective ones...

1.) Start off strong with Meta Tags

Meta tags provide information about your website, while simultaneously helping search engines better index your content. They contain essential information about your webpage, including things like title tags, image names, anchor texts, file name extensions, alt attributes and more. Most importantly though, they tell the search engines what your website offers, thus giving them a general idea of what they should display under your URL.

2.) Use relevant images

Images play a huge role in attracting visitors to websites. In fact, according to statistics, over 50% of buyers decide whether to buy a given product based upon pictures alone. That means it's crucial that you take advantage of this powerful marketing tool. Don't just throw random photos onto your website. Make sure they are optimized with proper ALT attributes and keywords. Plus, think outside the box. Instead of choosing stock photography, consider hiring a professional photographer who specializes in taking pictures relating to your niche market. After all, wouldn't you rather a user see a picture of a smiling woman holding a bag full of pens than yet another boring logo design? Another tip: don't always stick to rectangular thumbnails. Try experimenting with other shapes too, maybe even combining 2 or 3 thumbnail designs together to create a clean and cohesive layout. And lastly, once again, make sure your photos aren't blurry or pixelated.

3.) Be consistent with blogging

Blogging is a great way to build credibility among both current and future clients. Blogging gives you the opportunity to engage with your audience directly, share interesting news stories and update them on your latest developments. However, before publishing any post, you have to remember to write compelling headlines and incorporate key phrases throughout. Additionally, add calls-to-action wherever appropriate. As long as you remain truthful, informative and engaging, readers will continue visiting your blog time after time.

4.) Write original content

If you truly want to rank highly on SERPs, then you must publish original content. Since algorithms favor fresh material, you shouldn't simply copy and paste old press releases, rehashed ideas or plagiarize content from other sources. By doing so, you run the risk of violating copyright laws and putting yourself in jeopardy of facing legal repercussions. Not only does producing unique content boost your reputation, but it helps attract new followers and establish authority in your industry.

5.) Create catchy infographics

Infographics are visual representations of complex topics, designed to communicate complicated concepts in easy-to-understand ways. Infographics come in various forms, such as charts, graphs, maps, tables, diagrams, etc., depending on the subject matter. A lot of times, they tend to grab attention faster than regular written materials, plus they allow viewers to digest info quicker than standard article formats. Furthermore, they offer an interactive learning experience, allowing users to interact with graphics in real-time.

6.) Keep social media updated

Social media plays a big part in driving website traffic, increasing visibility and generating leads. But, contrary to popular belief, posting frequently isn't necessarily a smart move. First of all, it takes quite a lot of effort to generate a steady stream of meaningful interactions through social platforms. Secondly, if you flood your audience members' feeds with dozens of unrelated statuses, you might end up diluting your message and confusing them. Lastly, keep track of trending hashtags and trends. When you see them pop up everywhere, start sharing your own thoughts and opinions via Twitter, Facebook or whatever platform suits you best.

7.) Utilize video marketing

Video Marketing is becoming increasingly popular amongst consumers nowadays. With videos, you can show off your expertise, inform audiences about upcoming events, highlight recent achievements, showcase company culture and values, give away promotional items, present special deals and promotions, etc. Once created, make sure you upload your videos straight to YouTube and Vimeo, two of the world's biggest video hosting services. Although uploading videos to several different channels seems overwhelming at first, it definitely pays off in the end.

8.) Post positive comments on competitors' blogs

Commenting on fellow companies' blogs is a proven technique that increases brand awareness, drives targeted traffic towards your website and establishes you as an expert in your field. Just make sure you leave genuine remarks and never promote your services or products in exchange for money or favors. Otherwise, you could potentially harm your reputation and lose significant profits in the long run.

9.) Track your metrics

Once you launch a campaign, tracking analytics becomes extremely critical. Without accurate stats, you won't be able to gauge which efforts work and which ones fail miserably. Fortunately, tools like Google Analytics and Chartbeat exist to solve this problem. Both allow you to view detailed reports and monitor campaigns' performance accordingly.

10.) Focus on building relationships

There is no doubt that gaining popularity amongst peers is vital to success in today's competitive environment. Building solid connections with existing and prospective clients is crucial to achieving sustainable growth. One way to accomplish this is by leveraging social media platforms to develop mutually beneficial relationships. While interacting with fans and followers alike, treat everyone equally. Never talk down to anyone or assume you're superior in comparison to others. Afterall, nobody likes arrogant jerks.

So, hopefully this short guide helped shed light on the ins and outs of SEO. Next week, I plan to cover more advanced aspects of SEO, along with providing tips and tricks on how to overcome obstacles that prevent businesses from reaching their true potential. Until next time!

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How to Create a Website


If you're like most people, the thought of creating an online presence is daunting. If you have never built one before, it can be even more intimidating. But don't worry -- we've got all the answers! In this article, I will walk you through every step in building a professional-looking website that you'll love using.

Step One - Sign Up For A Free Website Builder  -- The best way to start off on the right foot is by signing up with a reputable platform such as or You usually only pay around $10 per month (or less) after they take care of setup fees. This makes them great options because they offer unlimited pages, images, videos, etc., but there are also some drawbacks. They do not allow you to upload files larger than 2MB, so if you plan on adding media such as photos or music then this could pose problems down the road. Also, their customer support tends to be limited at times. It's always good to shop around and see which services work well for you.

Step Two - Pick What Kind Of Site You Want To Build -- There are many different kinds of websites out there. Here are just a few common ones you might choose from:

Blog -- These sites typically provide blogging functionality along with other tools such as ecommerce capabilities. Blogging is a great option for those who enjoy writing or need a place to track their thoughts over time. WordPress is probably the biggest name when talking about blog software.

Portfolio -- Portfolios consist of nothing but pictures and video clips organized into galleries. Most often these types of sites are used to showcase products or services.

Ebook Store -- An ebook store allows customers to purchase digital books without ever leaving your own domain. Typically you would use something like PayPal's shopping cart system to handle payments.

Forums & Discussion Boards -- Forums are meant to host discussions between visitors while discussion boards are intended to host messages posted publicly from anyone. Both allow users to post comments back and forth.

Social Networking Sites -- Social networking sites are places where people share information via text posts, links, photos, status updates, and more. Popular social networks include Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Reddit, Google+, Instagram, Snapchat, YouTube, Vine, Yahoo Answers, Digg, StumbleUpon, FourSquare, Yelp, MeetUp, Classmates,, Flickr,, Foursquare, and much more. Many people use multiple platforms simultaneously.

Online Magazine/Journal -- Online magazines and journals contain articles written by authors, photographs, scanned documents, audio recordings, and video content. Users may subscribe to receive new issues automatically or manually.

YouTube Channel -- YouTube channels feature short vlogs called "videos" uploaded directly onto the channel itself. Some people prefer to keep their personal brand separate from the rest of their internet identity. Others find it easier to build relationships with others within their niche market. Either way works fine.

Membership Community -- Membership communities focus on offering paid memberships to subscribers. Examples include membership forums, blogs, private groups, clubs, events, newsletters, and more. Members get access to special benefits, discounts, and exclusive deals.

eCommerce Platform -- An ecommerce platform offers merchants a simple interface to set up an online storefront. Merchants can sell anything including physical items, downloadable products, subscriptions, advertising space, etc.

Once you decide how you'd like to proceed, make sure you pick a service that has everything you need already built in, otherwise you'll end up spending hours trying to figure things out yourself.

Step Three -- Customize Your Template Or Start From Scratch -- Once you've chosen a service, it's time to customize your page appearance. With certain providers such as Squarespace, Wix, GoDaddy, Shopify, Big Cartel, and Weebly, you can select a pre-built theme based upon your choice of category. However, if you wish to start fresh, each provider has its own unique layout tool. For example, here's what my first custom web page looked like on Squarespace:

And here's what my second look was like on Wix:

As you can tell, themes vary widely depending on the service, but both allowed me to drag and drop elements into place. While customization isn't necessary, having control over your page does give you peace of mind knowing exactly what you're getting. On top of that, being able to edit HTML code gives you complete freedom over your webpage's overall appearance. Just remember, however, that the final product won't necessarily match what you get straight from the source due to differences in browsers, screen resolution, font sizes, image quality, browser compatibility, etc.

Step Four -- Add Content And Make Changes -- Now that your background looks nice, add some content! As mentioned above, since you aren't restricted by file size limits, feel free to add multimedia such as photos, videos, maps, embedded code, charts, logos, sound effects, and graphics. Don't forget to check spelling and grammar too. Always double check your page for mistakes beforehand. Sometimes adding hyperlinks to external sources helps drive traffic back to your main site. Try placing callouts on your homepage directing readers towards deeper sections of your site.

Also, consider whether or not you should put captions under each section heading. People tend to read headlines first and skim until they either find what they're looking for or lose interest altogether. By putting descriptions below those headings, you help guide them further.

Step Five -- Tweak Page Elements -- After laying everything out, now comes the fun part -- tweaking and changing colors, fonts, icons, backgrounds, banners, menus, widgets, and more. Adjust margins and spacing accordingly to fit whatever dimensions your device uses. When choosing color schemes try matching colors to your company logo, branding, or target audience. Use contrasting colors to draw attention or complement existing content. Take note of any changes you want to make ahead of time so you know what colors to expect. Also, be careful not to change everything at once; scale back gradually so you don't overwhelm yourself.

Finally, think outside the box. Experiment with different layouts, designs, and styles. No two pages are alike so play around with various templates until you find one that really speaks to you.

Step Six -- Publish Your Pages -- Finally, publish your website onto whichever server you chose. Depending upon your hosting package, you may want to wait 24-48 hours just to ensure stability. Then sit back and watch your beautiful creation come to life!

Congratulations! That wasn't hard, was it? Building a website doesn't have to be difficult or expensive. All you need is basic computer skills and creativity. Best of luck getting started!

Best Local SEO Experts

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