If you're like most people, the thought of creating an
online presence is daunting. If you have never built one before, it can be even
more intimidating. But don't worry -- we've got all the answers! In this
article, I will walk you through every step in building a professional-looking
website that you'll love using.
Step One - Sign Up For A Free Website Builder -- The
best way to start off on the right foot is by signing up with a reputable
platform such as Wix.com or Weebly.com. You usually only pay around $10 per
month (or less) after they take care of setup fees. This makes them great
options because they offer unlimited pages, images, videos, etc., but there are
also some drawbacks. They do not allow you to upload files larger than 2MB, so
if you plan on adding media such as photos or music then this could pose
problems down the road. Also, their customer support tends to be limited at
times. It's always good to shop around and see which services work well for
you.
Step Two - Pick What Kind Of Site You Want To Build -- There
are many different kinds of websites out there. Here are just a few common ones
you might choose from:
Blog -- These sites typically provide blogging functionality
along with other tools such as ecommerce capabilities. Blogging is a great
option for those who enjoy writing or need a place to track their thoughts over
time. WordPress is probably the biggest name when talking about blog software.
Portfolio -- Portfolios consist of nothing but pictures and
video clips organized into galleries. Most often these types of sites are used
to showcase products or services.
Ebook Store -- An ebook store allows customers to purchase
digital books without ever leaving your own domain. Typically you would use
something like PayPal's shopping cart system to handle payments.
Forums & Discussion Boards -- Forums are meant to host
discussions between visitors while discussion boards are intended to host
messages posted publicly from anyone. Both allow users to post comments back and
forth.
Social Networking Sites -- Social networking sites are
places where people share information via text posts, links, photos, status
updates, and more. Popular social networks include Facebook, Twitter,
Pinterest, LinkedIn, Tumblr, Reddit, Google+, Instagram, Snapchat, YouTube,
Vine, Yahoo Answers, Digg, StumbleUpon, FourSquare, Yelp, MeetUp, Classmates,
Match.com, Flickr, Ask.fm, Foursquare, and much more. Many people use multiple
platforms simultaneously.
Online Magazine/Journal -- Online magazines and journals
contain articles written by authors, photographs, scanned documents, audio
recordings, and video content. Users may subscribe to receive new issues
automatically or manually.
YouTube Channel -- YouTube channels feature short vlogs
called "videos" uploaded directly onto the channel itself. Some
people prefer to keep their personal brand separate from the rest of their
internet identity. Others find it easier to build relationships with others
within their niche market. Either way works fine.
Membership Community -- Membership communities focus on
offering paid memberships to subscribers. Examples include membership forums,
blogs, private groups, clubs, events, newsletters, and more. Members get access
to special benefits, discounts, and exclusive deals.
eCommerce Platform -- An ecommerce platform offers merchants
a simple interface to set up an online storefront. Merchants can sell anything
including physical items, downloadable products, subscriptions, advertising
space, etc.
Once you decide how you'd like to proceed, make sure you
pick a service that has everything you need already built in, otherwise you'll
end up spending hours trying to figure things out yourself.
Step Three -- Customize Your Template Or Start From Scratch
-- Once you've chosen a service, it's time to customize your page appearance.
With certain providers such as Squarespace, Wix, GoDaddy, Shopify, Big Cartel,
and Weebly, you can select a pre-built theme based upon your choice of
category. However, if you wish to start fresh, each provider has its own unique
layout tool. For example, here's what my first custom web page looked like on
Squarespace:
And here's what my second look was like on Wix:
As you can tell, themes vary widely depending on the
service, but both allowed me to drag and drop elements into place. While
customization isn't necessary, having control over your page does give you
peace of mind knowing exactly what you're getting. On top of that, being able
to edit HTML code gives you complete freedom over your webpage's overall
appearance. Just remember, however, that the final product won't necessarily
match what you get straight from the source due to differences in browsers,
screen resolution, font sizes, image quality, browser compatibility, etc.
Step Four -- Add Content And Make Changes -- Now that your
background looks nice, add some content! As mentioned above, since you aren't
restricted by file size limits, feel free to add multimedia such as photos,
videos, maps, embedded code, charts, logos, sound effects, and graphics. Don't
forget to check spelling and grammar too. Always double check your page for
mistakes beforehand. Sometimes adding hyperlinks to external sources helps
drive traffic back to your main site. Try placing callouts on your homepage
directing readers towards deeper sections of your site.
Also, consider whether or not you should put captions under
each section heading. People tend to read headlines first and skim until they
either find what they're looking for or lose interest altogether. By putting
descriptions below those headings, you help guide them further.
Step Five -- Tweak Page Elements -- After laying everything
out, now comes the fun part -- tweaking and changing colors, fonts, icons,
backgrounds, banners, menus, widgets, and more. Adjust margins and spacing
accordingly to fit whatever dimensions your device uses. When choosing color
schemes try matching colors to your company logo, branding, or target audience.
Use contrasting colors to draw attention or complement existing content. Take
note of any changes you want to make ahead of time so you know what colors to
expect. Also, be careful not to change everything at once; scale back gradually
so you don't overwhelm yourself.
Finally, think outside the box. Experiment with different
layouts, designs, and styles. No two pages are alike so play around with various
templates until you find one that really speaks to you.
Step Six -- Publish Your Pages -- Finally, publish your
website onto whichever server you chose. Depending upon your hosting package,
you may want to wait 24-48 hours just to ensure stability. Then sit back and
watch your beautiful creation come to life!
Congratulations! That wasn't hard, was it? Building a
website doesn't have to be difficult or expensive. All you need is basic
computer skills and creativity. Best of luck getting started!
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